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Following the six steps from scottcalvin.com was the BEST investment we have ever made!

Six Simple Steps You Can Take 
To Ensure Your Home Sells At Top Dollar

Six Simple Steps:

Step 1 Pricing
Step 2 Cleanliness
Step 3 Easy Access
Step 4 Showtime
Step 5 Paint & Carpet
Step 6 Curb Appeal

The best chance for selling your property is within the first seven weeks. Studies show that the longer a property stays on the market, the less the owner will net. Listed below are the six main factors to accomplishing this goal.

Step 1: Pricing

It is very important to price your property at a competitive market value right when you list it. The market is so competitive that even over-pricing by a few hundred dollars could mean that your house will not sell. It's interesting, but your first offer is usually your best offer. Here are reasons for pricing your property at the market value right from the start in order to net you the most amount of money in the shortest amount of time.
An overpriced home:

  • Minimizes offers
  • Lowers showings
  • Lowers agent response
  • Limits financing
  • Limits qualified buyers
  • Nets less for the owner

80% of the marketing is done when we decide on what price to list your home. If you are unwilling to list at current market value, you would be better off not putting it on the market at this time.

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Step 2:  Cleanliness

Most people are turned off by even the smallest amount of uncleanness or odor when buying a home. Owners lose hundreds of dollars because they do not adequately clean. If your house is squeaky clean, you will be able to sell your home faster and net hundreds of dollars more. If you are planning on moving, why not get rid of that old junk now so that your house will appear larger? Make more space. Odors must be eliminated especially if you have dogs, cats, or young children in diapers or if you are a smoker. You may not notice the smell, but the buyers do! Most agents have a difficult time communicating to their buyers about odor. If you employ an agent to get the most amount of money for you, please don't take offense if he must confront you about odor problems.

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Step 3: Easy Access

Top selling agents will not show your home if both the key and access are not readily available. They do not have time to run around town all day picking up and dropping off keys. They want to sell homes! The greatest way to show a house is to have a keybox accessible to real estate agents!

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Step 4: Showtime

When your home is being shown, please do the following:

  • Keep all lights on
  • Keep all drapes and shutters open
  • Keep all doors unlocked
  • Leave soft music playing
  • Take a short walk with your children and pets
  • Let the buyer be at ease and let the agents do their job

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Step 5:  Paint & Carpet

Paint is your best improvement investment for getting a greater return on your money. Paint makes the whole house smell clean and neat. If your house has chipped paint, exposed wood, or the paint looks faded, it is time to paint. If your carpet is worn, dirty, outdated, or an unusual color, you may need to seriously consider replacing it. Many houses do not sell because of this problem. Don't think that buyers have more money than you have to replace carpet. They don't. They simply buy elsewhere.

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Step 6:  Curb Appeal

Your front yard immediately reflects the inside condition of your house to the buyer. People enjoy their yards. Make certain that the trees are trimmed so the house can be seen from the street. Have the grass mowed, trimmed and edged. Walkways should be swept. Clean away debris. Remove parked cars. This all adds to curb appeal. If a buyer doesn't like the outside, they may not stop to see the inside.

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scottcalvin .com | Realty Executives
1010 Prospect Street, Suite 102
| La Jolla, CA 92037
Phone: 1-858-350-1206
Email: scott@scottcalvin.com